Videos give retailers powerful first impression

The rise and rise of online shopping has made it more important than ever before for local retailers to offer an attractive window display, Hume Mayor, Councillor Helen Patsikatheodorou, said today.

Cr Patsikatheodorou said a strong presentation would help to attract customers inside a shop, and Hume had produced a series of 10 short videos focused on visual merchandising.

“The videos are designed to assist retailers across the municipality, and they reveal the power of a first impression,” Cr Patsikatheodorou said.

“Merchants have just three seconds to capture the imagination of a person who walks past their front window.

“The videos demonstrate ways to draw a shopper’s attention, show what is on offer, and motivate a customer to enter.

“They were filmed at real shops around our municipality to exhibit examples of excellent store displays and practices.

“The video series is comprehensive, and focuses on ways to create a great visual setting in outlets like fashion and accessories, delis, homewares, florists, cafes, and restaurants.

“We have so many wonderful retail outlets in Hume, and Council wants to provide the tools that help them to grow and prosper.”

Hume’s retail industry employs more than 6,300 people and is responsible for nine per cent of all jobs across the municipality.

More than half of the employees in Hume’s retail businesses are Hume residents, and it is estimated that the sector contributes $691.3 million to the local economy every year.

Cr Patsikatheodorou said the videos were designed to assist retailers across all corners of Hume, from Jacana to Merrifield, and from Sunbury to Campbellfield.

“Hume retailers are some of the hardest working people you’ll ever come across, and this Council backs them to the hilt,” she said.

“The retail industry is a vital part of our local economy and many of its operators work in family businesses that employ people of all ages, including youth who have just started their working life.

“We want to support the people who provide jobs for our residents, and enhance the shopping strips that we all know and love.”

Each video in the business series is accompanied by information sheets that offer detailed advice on the topics covered.

Cr Patsikatheodorou said Hume City Council was proud to assist Hume’s businesses.

“Council works closely with local businesses, and often helps companies to recruit workers who live in Hume,” she said.

“We also coordinate business breakfasts and training workshops so that local industry leaders can innovate, learn new skills, and help their organisations thrive.”

To view the videos and access the information sheets, visit here.

For further details, call Hume City Council on 03 9205 2200.

Posted on 12:00 AM, 3 February 2016

Updated : 9:53 AM, 8 February 2016

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