Hume makes a splash at the 2018 Aquatics and Recreation Victoria Awards

Hume’s newest recreation and leisure facility, Splash Aqua Park and Leisure Centre (Splash), has taken out the Marketing and Communications Award at the 2018 Aquatics and Recreation Victoria Awards held on Friday 15 June at Peninsula Docklands.

Aquatics and Recreation Victoria (ARV) is the state’s peak industry body for aquatics and recreation.

The ARV Awards are held annually to celebrate successful achievements of leisure centres across Victoria with categories highlighting excellence in the industry.

Over 155 nominations for individuals, facilities and programs were received for the 20 awards presented on the night, with over 700 industry and council professionals in attendance.

Mayor of Hume City, Councillor Geoff Porter said the ARV Award was a testament to the success of Splash’s strategic pre-opening marketing, communications and customer experience campaign.

“Splash is one of the biggest collaborative efforts for Hume to date, with the pre-opening campaign led by an in-house group of staff from a range of departments including Communications and Events, Customer Service, Information Technology, Finance and Leisure Centres and Sport.

“The two-year campaign focussed on creating awareness and establishing Splash as a trusted brand; generating brand buy-in and converting that interest into membership sales and visits.

“The results speak for themselves with over 5,200 members, 2,300 enrolments in swim school, 300,000 visits in the first four months with 15,000 in the first week alone and a projected one million visits in the first year of operating,”Cr Porter said.

Cr Porter said the Marketing and Communications Award was the second time Council had been recognised by the ARV for its work in the leisure industry, with a Council staff member previously taking out the Frank Beaurepaire Award for Outstanding Contribution to the Aquatics Industry.

“Splash has established Council as a market-leader in the highly-competitive leisure industry and I’d like to congratulate all staff involved in the launch of this wonderful facility,” Cr Porter said.

Posted on 12:00 PM, 28 June 2018

Updated : 3:20 PM, 28 June 2018

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