Invest in our visitor economy

The visitor economy in Hume is rapidly growing and accounts for over 12,000 jobs and an output of over $7 billion to the Hume economy.

Our key existing attractions include URBNSURF - the first wave park in Australia, the closest wineries to Melbourne’s CBD, Woodlands Historic Park, Living Legends, culturally diverse eateries and unique events and festivals.

Council is proactively involved in facilitating new tourism investment and experiences to create and sustain jobs, enhance the city's livability and ensure Hume City remain a competitive and attractive destination.

Hume City can offer your visitor economy business:  

• Access to a 24/7 curfew-free international airport.
• Five major road connections with close proximity to the Melbourne CBD.
• Labour market facilitation to support the recruitment process with access to the local talent pool.
• The facilitation of guided pre-application meetings with the Planning Department (subject to required planning approval).
• A dedicated senior town planner for major projects and developments.
• Relevant connections to government agencies, developers and real estate agencies.

Located in one of the most liveable cities in the world, Hume is an attractive city to live, do business and visit.

Residents and visitors have access to:

• Affordable residential living.
• Healthcare amenities, shopping centres and recreational facilities.
• Public, private and independent primary and secondary schools.
• TAFE and university programs supported by Council.
• Local, regional and interstate train and bus services.
• A 24/7 airport, and close proximity to Melbourne CBD.
• Unique attractions, wineries, eateries, parks, galleries, accommodation, walking and cycling tracks, festivals and events.

Living Legends is one of Hume’s anchor tourism products and is home to retired champion racehorses.

Located just 5 minutes from Melbourne Airport and 25 mins from Melbourne’s CBD, it is an ideal day trip destination. Living Legends won the People’s Choice award at the 2019 Victorian Tourism Awards.

Check out our catch up with Living Legends CEO Andrew Clarke and find out why they chose to invest in Hume City:

Hume City has recently welcomed Novotel and ibis Styles to the Melbourne Airport.

The $230 million facility is the largest hotel to be developed in Australia in 2024, has created over 200 jobs and features:

• 464 rooms in total.
• Three conference spaces including a ballroom and the airport's first co-working space.
• A café and two restaurants.
• The airport's first health and well-being club that features an indoor heated pool, sauna, spa and fitness centre.