How to set up a retail store; bricks and mortar or online!

To make your job easier and as a place to start when considering opening a retail business here are some resources to help you develop a sustainable and successful store, either bricks and mortar, online or onmichannel.

Starting your Business Booklet - A short guide for new starters
Main Topics:

  • Taking the first steps
  • Getting started checklist
  • Building on a good start


Checklist for Lease Agreements
Main Topics:

  • Questions you should be asking
  • Questions you may have to answer
  • Questions you should ask about shopping centre leases


Franchising
Buying a Franchise is quite different from setting up your own business - Is franchising right for you?

Checklist for Buying a Franchise
Know the risks and invest wisely.

Paying for the rights to run a business with an established name, marketing and operating procedures offers a new business owner guidance and assistance from the start. However, it also means you need to follow the franchisor's system of running and marketing the business, which may not suit everyone.

Retail Disputes
Even when both parties have been fair in the establishment of a retail lease, disputes may still arise between a landlord and a tenant. If you cant resolve it between yourselves you should use the following process to find a resolution:

Employee Pay Rates and Conditions

  • Find the right award
  • Find the right pay rate
  • Understand minimum wage, awards and National Employment Standards

Getting Started Online
Getting your business online is a daunting task. With the right skills and knowledge it can be a simple and inexpensive way to increase your audience reach.

Taking your Business Online

Creating your Online Presence
To stand out from the growing number of online businesses, you'll need to find a way to make yours unique.  This could be a custom-designed website, or the way your goods are delivered.

Benefits of a Website
Having a website for your business can be important to your business’s success and growth

Using Social Media for your Business
Social media describes a group of technologies including blogs, online networks and online collaboration tools.

Popular social media services such as Facebook, Twitter, YouTube, Pinterest and Google+ can be used to:

  • expand your networks
  • increase market reach
  • collaborate with people on a larger scale

Blogging for Business
What is a blog? A blog is an internet site, or an added extension into your existing business website, where you 'post' entries

Advertising and Online
A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book

Keeping online Business Activity Safe and Secure
The online world offers many opportunities for businesses—the potential for reaching a broader customer base, using international suppliers and sometimes even saving on admin or supplying costs.

However, the world of online business can bring the potential for scams and security risks.

Buying and Selling Online
The act of buying and selling online is known as e-commerce (electronic commerce). Other common terms are 'online trading' and 'online shopping'.

Register a Website Name
Your domain name is your website address or url on the internet and gives you an online identity or brand. It's a valuable part of your business identity and is an important marketing tool that can help customers find and identify with your business.

Improve your Search Ranking
Building and improving on your website ranking in search engines is an essential part of running an online business. It should also be considered an objective in your overall marketing strategy.

Search Engine Optimisation (SEO) can help you design a website that meets the needs of your customers and improve the chances of them finding you online.

Legal essentials for doing business online
Do I need to register my online business?   All business owners in Australia have to register before commencing any business activities. This may include registering one or any of the below.


Updated : 11:44 AM, 25 July 2017

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