The visitor economy (or tourism) is Hume City’s fourth largest economic driver and continues to show growth in both employment and output, contributing to Hume’s economic prosperity. This highlights the important role Council plays in supporting local tourism, facilitating new investment in tourism and enhancing the liveability of the area.
Hume’s competitive advantages for the visitor economy include its close proximity to Melbourne Airport and the Melbourne CBD, as well as its position as a regional and metropolitan destination attracting overnight stays and day trips.
Over the next few years, Hume will experience over $100 million worth of new investment in the visitor economy, providing new tourism experiences and driving local and international visitation and spend.
These investments include: