Broadmeadows Revitalisation Wayfinding and Welcome Trail

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 Broadmeadows Revitalisation Wayfinding and Welcome Trail aims to promote activation and increase clarity by undertaking a series of wayfinding improvements along the footpath between Broadmeadows Train Station and Youth Central. This increases awareness of local services available in Broadmeadows and supports directing residents to service locations. There were two components to this project: wayfinding decals directing pedestrians to local services, and youth artwork collage with positive messaging

Project Goals:

  • To increase awareness of local services available in Broadmeadows.
  • To provide young people with opportunities to engage in creative community initiatives.
  • To support the wellbeing of young people and Hume residents recovery in the aftermath of COVID-19.

The Broadmeadows Revitalisation Wayfinding and Welcome Trail was delivered by Hume City Council in partnership with the Victorian Government (Office for Suburban Development, Department of Jobs, Precincts and Regions).

What is wayfinding?

Wayfinding refers to signage that navigates people through a physical environment and increase their understanding and experience of the space.

Broadmeadows Wayfinding Decals

The Broadmeadows welcome trail of ground decals directs people to key services which included Youth Central, Broadmeadows Aquatic and Leisure Centre, Broadmeadows Global Learning Centre, Broadmeadows Central Shopping Centre, Kangan TAFE, Hume Central College, Town Hall Broadmeadows, Hume City Council Customer Service, Centrelink, Broadmeadows Train Station, Town Centre, Johnson St Reserve, Seabrook Reserve and Jack Roper Reserve. 

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Youth Participation

This project showcased the artwork designed by Hume youth, illustrating positive wellbeing messages for young people and residents as they return to work and school in 2021.

Round 1:

Young people attended an online workshop in December 2020 hosted by Council staff, to support development of their artwork by brainstorming words to resemble positive wellbeing and celebration. The young people’s creative drawings and positive messages were collated into a collage, which were installed across Broadmeadows from the train station to Youth Central.

Round 2:

Young people attended face-to-face workshops in March-April 2021 facilitated by Council staff. The artwork criteria were based on the previous themes identified in Round 1. Young people from Hume Central Secondary College, Kangan TAFE, Broadmeadows Global Learning Centre and Hume Youth Engagement and Pathways programs participated in Round 2.

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Community Feedback

Upon completion of Broadmeadows Revitalisation Wayfinding Project, Hume City Council conducted online and in person surveys with 51 community members who shared their feedback about the project. 

Key Findings:

  • Almost two-thirds of respondents (65%) indicated that they had seen the wayfinding decals before being shown them in the survey (n=33), of whom 42% said they had used them to find their way around, mostly to go to Broadmeadows Global Learning Centre (Library) (46%), Broadmeadows train station (31%), Broadmeadows Central Shopping Centre (31%), Kangan TAFE (31%), and Youth Central (31%).
  • The pictures on the street raised awareness of Youth Central for a quarter (26%) of those who were aware of the service (n=34).
  • Of the 10 locations included in the youth artwork and wayfinding decals, a quarter of those surveyed (25%) said that the pictures on the street had helped the find one or more of the services.
  • Pictures on the street were more effective at helping people find customer service (27%) and the library (24%).
  • 84% of those surveyed said they had seen the youth artwork.
  • The most common message recall was stay positive / mental health will improve (58%).
  • The key strengths of the messaging are making people feel safer (43%) and connected to the community (47%).
  • 35% said they were very relevant and 26% said they were very useful.
  • Among the 23% who rated them as not useful, the main reasons were:
  • because they had never really looked at them closely (46%);
  • they thought they were targeted towards a different age group (38%, mentioned by 14-17-year-olds as well as 25+-year-olds); and/or
  • they already knew how to find the places in the images (38%).
  • The aspects the most people liked were positive messages, artwork and how colourful they were.
  • Five respondents mentioned dislikes, but there was no stand-out issue stated.

Community members shared what they liked most about the youth artwork and the wayfinding decals:

“I really like the inspiring messages and the colours really catch your eye too.”

“I like how they're in a place that a lot of students are, and those actual students got to make these images.”

“I like how they are so positive and help people who are new to the area find their way.”

“They make me feel like someone cares and I can get help or support if I need it.”

“It makes me proud that someone cares enough to do this and to want us all to be better and get help or find belonging.”

“Positive messages are refreshing to see since recent impacts of the pandemic.”

Evaluation of the Broadmeadows Revitalisation Wayfinding Project was prepared by ASDF Research for Hume City Council (March 2022).

For more information about the Broadmeadows Revitalisation Wayfinding and Welcome Trail, contact us on 9205 2556 or youth@hume.vic.gov.au.