How to prepare your business to benefit from tourism & visitor economy

Next date: Wednesday, 19 August 2020 | 02:00 PM to 03:00 PM

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The Regional Growth Project and a variety of regional businesses and organisations will be showcasing the impacts and trends seen from this disruptive time and will bring together stories of resilience and practical examples of how to prepare and leverage the new visitor economy. 

The short sharp one-hour sessions will work through the visitor economy ecosystem, from regional tourism initiatives to how businesses on the ground can use these for sustainability and growth and finally share regional case studies. 

The term ‘visitor economy’ is a transition towards a new way of seeing and thinking about tourism. This sector is usually seen as serving people who are on holiday, sightseeing or recreation, however, if all types of visitors are considered that may stay away from home and include all types of requirements for their visit, we start to see different markets, needs and opportunities. Participants will be exposed to other regional business examples who are taking action to collaborate, provide excellent customer experiences and are seeing a positive impact in their business. 

Webinar - Part 1 - 22nd July 2020, 2pm - The benefits of collaboration and adapting to the new visitor economy:

Live from the Wimmera Mallee tourist region, who will share their innovative solutions to driving the visitor economy and supporting local businesses to utilise this, including local stories of seeing results.

Webinar - Part 2 - 19th August 2020, 2pm - Practical tips and examples that you can implement in your business today:

A deeper dive into transformative case studies and showing the practical steps involved in propelling progress.

Register now for a two-part webinar series dedicated to supporting regional business resilience through showcasing the new visitor economy and how your business can be prepared and benefit.


Presented to you by Marketing Entourage
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  • Wednesday, 22 July 2020 | 02:00 PM - 03:00 PM
  • Wednesday, 19 August 2020 | 02:00 PM - 03:00 PM

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